Samsung Electronics' net profit down 0.09 pct in Q2

Samsung Galaxy A8

Now, Samsung has also given a price cut to the popular Galaxy J6 smartphone for the second time.

But that means Samsung relies on computer chips for an alarming 78 percent of its operating profit.

Adding to its troubles, its vice-chairman Lee Jae-yong, scion of the Samsung group's founding family, was jailed a year ago for his part in the sprawling corruption scandal that brought down former president Park Geun-hye.

Some analysts predict the company's operating profit for the next quarter may reach 17 trillion won on the back of continuing demand for semiconductors throughout the year.

For the second half of 2018, he admitted that "new model launches and intense price competition in the mobile business are likely to keep conditions challenging".

According to analysts, the S9 ended up selling up to 9.5 million units, far below the initial projection of 15 million. The sector generated a mere 2.67 trillion won in operating profit, tumbling 34.2 percent on year.




"Samsung's smartphone shipments and revenue declined QoQ due to the slow sales of Galaxy S9 and S9+ as well as the phasing out of older low-end models", the company noted. Samsung is scheduled to launch a new Note early next month. "In response, Samsung will seek to expand sales by introducing a new Galaxy Note earlier than usual, which offers exceptional performance for a reasonable price". With many excellent handsets now available for several hundred dollars less than its flagships, Samsung is feeling the effects of consumers opting for cheaper models.

The overall tablet market has been in decline but tablets catering to professionals and the enterprise has been increasing, Samsung officials told ZDNet.

Samsung said it expected "growing demand for flexible OLED panels to drive earnings higher in the second half" of the year.

These are not the only plans Samsung has prepared for this year, there are other plans much expensive and probably much more exciting.

Samsung shares slid 0.3 percent by 0620 GMT, compared with the flat broader market .KS11 .

The Galaxy Tab A 10.5 has an efficient amount of RAM at 3GB, and while there is only 32GB of internal storage, at least it can be expanded up to 400GB with a microSD card. Holger Mueller of Constellation Research Inc. said the company had delivered an excellent quarter considering that its leadership is still in transition, especially when one considers that its previous, stronger quarters were more of a positive surprise. But it expected challenges in the mobile business going forward.

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