Coca-Cola reportedly considering cannabis-infused drinks

Coca-Cola

"So there's a lot of focus on beverage alcohol, there's a huge huge market, but if you see the other infused drinks it could be a much bigger", Athaide said.

"The space is evolving quickly", Coca-Cola spokesman Kent Landers told Bloomberg News.

Coke and Aurora would likely develop beverages that will ease inflammation, pain and cramping, a Bloomberg report said, citing sources familiar with the matter.

The company declined to comment on additional speculation.

A source close to the negotiations between the companies said: 'They're pretty advanced down the path of doing a deal.

The report said there was no guarantee that talks between the companies would be successful but Aurora shares responded by soaring 22 percent.

And the Green Party leader says he is now vindicated on the question of mass production of cannabis for medical purposes.

The law makes Canada the second country to have a nationwide, legal marijuana market, after Uruguay. Coca-Cola's news arrives alongside other similar companies sharing the same interests. According to BNN Bloomberg, products containing CBD, are expected to become a $2.1 billion industry by 2020.




If Coca-Cola and Aurora form a partnership, it would mark the first foray of a major non-alcoholic beverage producer and a cannabis company.

Another company, Constellation Brands (which makes Corona beer and Svedka vodka) announced in August it is investing $4 billion in Canadian cannabis company Canopy Growth.

Cannabidiol, or CBD, does not produce the high normally associated with marijuana.

"Aurora has expressed specific interest in the infused beverage space, and we intend to enter that market".

Cannabis is not legal at the federal level in the United States, only in some states like California and Colorado.

"If they came out with a THC-infused drink, that's a different question", he said.

'It's going to be more of the "recovery drink" category'. The first-ever medical treatment derived from a marijuana plant will hit the USA market soon, after regulators in June gave an epilepsy treatment by GW Pharmaceuticals the green light.

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