Whitecaps star Alphonso Davies featured in new Nike commercial

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Nike and Colin Kaepernick broke the Internet this week with an ad campaign celebrating the 30th anniversary of "Just Do It".

As for Nike, Trump's claim that the company "is getting absolutely killed" isn't quite accurate. "But I think it's a bad message that they're sending and the objective of them doing it, maybe there's a reason for them doing it but I think as far as sending a message, I think it's a awful message and a message that shouldn't be sent". The NFL made a decision this year that their players, if they were on the field would stand for the National Anthem and our Flag.

Nike shares closed down 3.2 percent Tuesday, the biggest one-day drop since April, but rebounded in trading Wednesday morning as investors shrugged off Trump's tweet.

Nike's two-minute advertisement dropped just days after the company revealed that the former San Francisco 49ers quarterback and athlete would be the face of the Just Do It campaign. Somewhere in the conglomerate that brought us the Nike Oregon Project, somebody has clearly decided they can do without the 36 per cent of Americans who still approve of Trump. The hip-hop star went to Instagram this week to weigh-in on a series of topics including Nike's new Just Do It campaign and Kanye West. Some users showed their disapproval by posting images and videos of themselves lighting their Nike products on fire.

Kaepernick became a lightning rod by kneeling during the US national anthem as a protest against racial injustice and police brutality.




Meanwhile, he's also suing the NFL, claiming team owners conspired to keep him out of the league after 2016.

Trump canceled a White House visit by the Super Bowl Champion Philadelphia Eagles in June after learning that most of the team's players wouldn't attend.

Trump was also quick to mention his own business relationship with Nike. The National Association of Police Organizations (NAPO) fired off a letter to the company's Chairman and CEO Mark Parker, calling for a boycott of the brand. Whether one agrees with him or not, the 33-year-old is using his platform to spark conversations and has consistently supported Kaepernick's protest.

Kaepernick signed a new, multiyear deal with Nike. Nike is one of the world's largest sports apparel companies, with $34.5 billion in revenue past year. Although he faced backlash during his football career for kneeling during the national anthem, Kaepernick also chose to just do it.

"We embrace the role and responsibility of everyone involved with this game to promote meaningful, positive change in our communities", the league said in the statement.

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