Dolce & Gabbana founders apologise for controversial China campaign

Shoppers walk past a Dolce & Gabbana store in Shanghai on Nov 22 2018

It was to be an epic fashion show unlike any other.

Dolce & Gabbana has apologised to Chinese customers for sparking a race row.

"A lot of western brands don't really understand China that well when it comes to cultural sensitivities".

While it was no doubt meant to be tongue in cheek, a brand the size of Dolce should know when to exercise humour and when to err on the side of caution.

It features a young Chinese woman in a glittery red dress and dangling jewellery trying to eat a cannoli with chopsticks. In one video, the model struggles to pick up a cannolo with chopsticks, only to have the voiceover ask, "Is it too huge for you?"

Dolce and Gabbana racist email. The clips could still be viewed on the company's Instagram account. The #DGTheGreatShow was officially canceled with a new hashtag appearing; #DGTheShitShow.

It sparked outrage online, with people dubbing the brand "racist" on social media. "We just didn't feel that such an apology was honest enough". A narrator instructs the woman on how to use chopsticks properly while also mispronouncing Dolce & Gabbana's name - perhaps as a way to mock how Chinese people pronounce foreign words.

The statement, given by the duo in Italian, reads as follows. In it, they declared their opposition to gay couples adopting children or using IVF.




"I am not Chinese but I find myself offended", he said. The family is not a fad. (Not to mention the fact that that pasta likely descended from Asian noodles, so there's really no need for Dolce & Gabbana to be schooling the Chinese in Italian cuisine.) It's that exhausted old trope of Europeans coming to the East to teach them their ways. Security guards and police officers have been stationed outside Dolce & Gabbana stores in Beijing and Shanghai. Again, racism was cited at its roots.

#DGlovesChina? More like #DGdesperateforthatChineseRMB lol.

The controversy marks the latest backpedalling by a foreign company for offending Chinese consumers with advertising or information that insults China or clashes with Beijing's official position.

Stefano said: "We want to say to all Chinese across the world and we are taking this apology and message very seriously". A series of advertisements previous year prompted criticism and debate among social media users saying they only showed the grungy side of Chinese life.

Wang personally showed support for his nation through social media as well.

Luxury brands can not afford to be tone-deaf.

Amid calls for a boycott, the furore threatened to grow into a big setback for one of Italy's best-known fashion brands in a crucial market, where rivals from Louis Vuitton of LVMH to Kering's Gucci are vying to expand. A duty-free shop at the Haikou Meilan airport on China's Hainan island announced on social media that it had pulled all the company's products. One commented: "As a big brand, you guys still fail to make a honest apology after all these days. We have nothing but respect for China and the people of China".

Related news:

Hot News

isis-killer-beheading-video-story-top Hyde-Smith tops Espy after racially-tinged Senate campaign
Nov 28, 2018 - 12:41
She will serve the remaining two years of Cochran's term before the seat is up for election again in 2020. Espy, 64, campaigned as a moderate who would work with Trump and Republicans to benefit the state.

isis-killer-beheading-video-story-top Melania Trump unveils White House Christmas decorations
Nov 28, 2018 - 11:25
First lady Melania Trump designed the decorations for the people's house, choosing an " American Treasures " theme meant to showcase a spirit of patriotism.

isis-killer-beheading-video-story-top Tito Ortiz Drops Chuck Liddell in 1st-Round Knockout
Nov 28, 2018 - 11:22
CBS Sports was with you throughout the fight card with updates, commentary and analysis with our live blog below. In the fight, Ortiz evaded nearly every attack easily before he stopped Liddell with a violent right hand.

isis-killer-beheading-video-story-top Coaching Legend Mack Brown Returning to Sidelines at North Carolina
Nov 28, 2018 - 11:22
He had his biggest success with the Longhorns, winning the national championship in 2005 with Vince Young as his quarterback. The Tar Heels fired their head coach, Larry Fedora, on Sunday after going 2-9 this season, his seventh with the program.

isis-killer-beheading-video-story-top Trump Says May Cancel Putin Meeting At G20 Over Ukraine Conflict
Nov 28, 2018 - 09:02
Reports suggest that the USA government and China are close to closing a deal which could help reverse ZTE's failing fortunes. Additionally, Trump said that he expects to boost tariffs on $200 billion of Chinese products to 25 percent in January.

isis-killer-beheading-video-story-top Asahi: Japan prosecutors likely to build new criminal case against Ghosn
Nov 27, 2018 - 13:18
NHK reported that Ghosn also failed to properly disclose homes that were provided for him by Nissan in four different countries. Nissan , which is much bigger and sells more vehicles than Renault, holds only a 15% non-voting stake in the French company.

isis-killer-beheading-video-story-top GM to Close 8 Plants, Lay Off Close to 15,000 Workers
Nov 27, 2018 - 12:41
Add General Motors as an interest to stay up to date on the latest General Motors news, video, and analysis from ABC News. The company offered buyouts to 18,000 white-collar workers in October, but hasn't said how many accepted.

isis-killer-beheading-video-story-top Wallabies duo Kurtley Beale, Adam Ashley-Cooper axed for breaking team rules
Nov 27, 2018 - 09:48
Australia coach Michael Cheika has been placed under even more considerable pressure, following Saturday's 37-18 to England . Rugby Australia has backed Cheika until his contract expires at the end of the 2019 World Cup in Japan.

isis-killer-beheading-video-story-top Court filing details stunning development in Mueller investigation
Nov 27, 2018 - 09:14
Manafort denies doing so, and both sides agree that sentencing should be set immediately. Manafort, however, according to the report, contested the claims of the special counsel.

isis-killer-beheading-video-story-top Taiwan voters reject same-sex marriage
Nov 26, 2018 - 14:38
But some voters say worsening relations with Beijing have harmed business, while others believe she has been too conciliatory. Taiwan has functioned as a sovereign state since the Second World War but China insists that it is a rebel province.

isis-killer-beheading-video-story-top Sexton, Ireland take top gongs at World Rugby Awards
Nov 26, 2018 - 14:34
All Black wing Rieko Ioane won in 2017‚ England lock Maro Itoje (2016) and All Black wing Nehe Milner-Skudder (2015). The other nominees were her France teammates Pauline Bourdon and Gaelle Hermet and New Zealand's Fiao'o Faamausili.

isis-killer-beheading-video-story-top Jimbo Fisher's nephew Cole punched ailing LSU staffer
Nov 26, 2018 - 14:33
LSU director of player personnel Kevin Faulk was seen in a post-game skirmish on the field. Fisher told reporters he was not aware of the incident and "had no idea" what happened.

isis-killer-beheading-video-story-top Russian coast guard rams Ukranian navy tugboat in Black Sea standoff
Nov 26, 2018 - 14:12
They say that two Ukrainian sailors have been injured as a result of the conflict around the Kerch Strait by the Moscow-annexed Crimean Peninsula.

isis-killer-beheading-video-story-top Nick Jonas celebrates Thanksgiving with Priyanka Chopra in India
Nov 26, 2018 - 13:28
The couple are said to be planning a multi-day celebration, kicking off on November 30th and carrying on until December 2nd. The big fat Indian wedding of Priyanka Chopra and Nick Jonas is round the corner and their fans can't keep calm.

isis-killer-beheading-video-story-top Jerome Corsi Enters Plea Negotiations With Mueller
Nov 26, 2018 - 12:31
Roger Stone , a longtime friend of President Trump and early player in his 2016 Presidential Campaign is likely to come under fire.