Apple's TV service expected at March 25 'show time' event

'It's show time': Apple confirms launch event on March 25

The company didn't immediately respond to a request for comment Monday, but Bloomberg and other outlets suggested that a video-streaming service with free original shows available on iPads and iPhones, as well as a premium service including content from Showtime and Starz, would be featured at the event.

Timing is reportedly tight.

Second, Apple's unnamed video streaming service should bring famous faces to the launch event. The process has worked out well for Apple Music. Apple usually launches products and services in the month period after the event. There's a legitimate question about how much quality content can actually exist out there, and how much subscribers will want to sign up to pay for, which makes offerings like Apple's all the more risky - and potentially lucrative if the company is able to successfully pull this off. This was also noted on Apple Malaysia's website (shown below) although it seems like the live stream will still take place at Apple US' website. The same tagline was seen in 2006 when the company had given a preview of Apple TV and announced that it would start providing movies on iTunes. However, thanks to the short video invite sent by Apple, we have some idea of what Apple might be introducing.

The video service, which is created to rival offerings from Netflix Inc. and Amazon.com Inc., will couple Apple-developed or funded TV shows and movies with the ability to subscribe to content, Bloomberg News had reported last month.




Apple has been looking to double its annual services revenue from the $25 billion it posted in fiscal 2016 to $50 billion by fiscal 2020.

But Apple wouldn't be at the top of the market; that honor goes to Netflix which had 139 million subscribers at the end of past year.

APPLE HAS CONFIRMED that it's holding an event on 25 March where it'll unveil its long-awaited Netflix competitor.

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