Amazon and Google end spat, bring YouTube to Amazon devices

YouTube app will soon return to Amazon Fire TV devices

Google pulled YouTube from Fire TVs years ago in protest of this snub. That means YouTube and YouTube Kids on Amazon Fire TV devices, along with Prime Video with Chromecast controls and a broader launch on Android TV.

But the ice is thawing and YouTube will now be available on Fire TV in the coming months and Prime Video will work on Chromecast and Android TV.

At the same time, Amazon hasn't agreed to start selling Google devices online again either, so there's clearly still room for further negotiations. "Bringing our flagship YouTube experience to Amazon Fire TV gives our users even more ways to watch the videos and creators they love".

The new free streaming tier is available only on Google Assistant-powered speakers and not on computers or smartphones.

The deal only applies to Fire TV devices; there are still no plans for an official YouTube app on the Echo Show.




With its free, ad-supported music streaming service, Amazon is probably looking to convert Alexa users into paid customers. Both Google and Amazon could end up getting caught in the whirlwind of choice, something both entities would prefer to avoid.

In a press release, spokespersons for both companies announced their excitement over the new agreement. It's all smiles and handshakes between the companies now, but consumers have been caught in the crossfire for the a year ago as Google and Amazon took shots at each other. It appears that those who have Amazon's screened version of an Alexa speaker will still have to use the company's experimental browser or Firefox to access YouTube on that device.

Chromecast and Chromecast built-in users would be able to access the Prime Video library including the latest seasons of Amazon Originals like Mrs Maisel. Remember a Fire TV Stick with 4K support will be needed for this.

Google's mission is to organize the world's information and make it universally accessible and useful. Not having an official Amazon Prime Video app on Android TV has been listed as one of the reasons for Android TV to be trailing Roku, Fire TV, and the Apple TV.

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